Running a successful company depends on a few key factors — bringing talented resources on board and making use of the right tools. Large enterprises have the option of bringing in more resources on board to build successful products. When it comes to startups, it’s the other way around. Startups must find and make use of effective SaaS products (tools) to grow their business. This will help them to effectively replace the task of adding more workforce.
Why use SaaS Products?
Let’s start off with the definition, SaaS refers to Software as a Service. In SaaS, the product is offered as a service by the provider, and the users subscribes to the software. The subscription can be on a monthly or yearly basis without any upfront costs.
Here are 5 reasons why you must use SaaS products for the success of your business;
- Lower market entry cost — You don’t have to buy the hardware to build your product. You can easily get started with the APIs offered by the SaaS provider.
- Predictable costs — Business owners will get an upfront idea of the cost that will be involved to build the product.
- Scalability — You can scale your product depending on the workloads by upgrading the subscription.
- Maintenance — You need not worry about maintaining the software or any downtime. It’s the responsibility of the software vendor to keep the service up and running. Backing up of data is also taken care by the software provider.
- Anywhere access — The software is hosted in the cloud and are accessible from anywhere via mobile device or any modern browser.
Our experiences using SaaS products
With Document360, we started off with a bootstrapped approach by making use of relevant SaaS products. As we grew in confidence, we started to take advantage of SaaS products according to their fit into our business model.
Based on our experience, this blog lists the top 20+ SaaS products every startup should consider to run the business smoothly. Remember that you need not go and sign up for everything on day one! As you grow, you will come across the need for these tools or even better alternatives, as even more appropriate.
We’ll categorize the SaaS products based on a few important categories —
- Team communication
- Customer Relationship Management (CRM)
- Project Management
- Marketing Automation
- Customer Support
- Graphic Management Tools
- Social Media
- Appointment Scheduling
- Video Tools
- General Tools
Team Communication – Slack
Slack is a SaaS product that facilitates team communication and collaboration for companies with any size of employees. Slack effectively integrates with many other productivity tools.
With Slack, teams can pretty much do anything — get on a general chat discussion, collaborate for team projects and do lots more. You can take the free version of Slack that should work well to experience the taste of the product.
Another good reason is if you are working with a remote team in a different time zone? Slack works a charm!
CRM – Pipedrive
Pipedrive is of great help for the sales teams in your organization. Pipedrive is one of the simplest, easy to use and customizable low-cost CRM tool. With Pipedrive, you can set up multiple sales pipelines with the set of stages. You can plan your action and see how the leads are moving through the defined stages.
Above all, Pipedrive integrates with third party applications and tools. You can download the app version of Pipedrive from Google Play Store or iOS App Store.
There is a free version of Pipedrive that should get you started with the tool.
CRM – Freshsales
Freshsales combines different tools such as email productivity, profile enrichment, lead scoring and in-app event tracking used by SaaS businesses into a single CRM solution.
Freshsales gives a graphical view of the sales pipeline with which you can prioritize your leads. You can use the Freshsales API to integrate with your own support system.
In contrast with other players, Freshsales has a free forever startup plan and other plans that suits small, growing, large teams and enterprises.
Accounting – QuickBooks
QuickBooks is best suited for small businesses to maintain their basic accounting needs. Businesses can use this software to track their payable bills, overdue items, and common accounting tasks.
As a result, users can generate profit and loss reports in just a few clicks. QuickBooks helps to keep clean business records that are well organized.
The software is very easy to understand. Even a user without an accounting background can learn the software quite easily. Users can export their data to other third-party applications (e.g., tax payment software) without any hassles.
You can get started with a free 30-day trial of the product, and later upgrade to one of the pricing plans.
Accounting – Xero
Image Source: Xero website
With Xero, small businesses can maintain accurate and up-to-date accounts. Business owners and users can connect their bank accounts and import the bank statements into Xero in just a few clicks.
You can generate customized invoices and send it to customers. Additionally, you can plan and schedule payments well in advance. Build and generate drill down reports using the real-time accounts data.
Finally, Xero comes with a wide range of add-ons for all business needs.
Payment – Stripe
If you are building a SaaS application, businesses should choose the right payment processor to accept payments from their users. Amongst the most common tools like PayPal, Braintree, Stripe is known to be more popular.
One of the main advantages with Stripe is because of the low credit card processing fees and its ease of use. Stripe is developer friendly and allows developers to build their own payment forms.
We, at Document360, love Stripe for that it offers a wide number of customizations!
Project Management – Trello
Trello is a project management tool best suited for project managers to create tasks and keep track of it. Leading businesses in the world such as Adobe, Google, RedHat use Trello for their project management purposes.
Users can create a board for the project and add new topics, ideas and set deadlines, assign users for specific tasks. The project owner can invite team members to collaborate and work on tasks. Create a checklist of tasks and allow team members to strike off tasks as and when complete.
Trello offers a free plan for you to start with. You can create an unlimited number of boards, cards and invite members to the project board.
Project Management – Asana
Asana is a free task management application to help business users create to-do lists and action items. It’s very easy to start with Asana and quite popular because of this simplicity. You must create a workspace and add projects that lists the tasks and priority.
Asana is a perfect replacement for using excel sheets to manage tasks and projects. It improves the efficiency of work as it’s easy to prioritize and organize the tasks.
Start your journey with Asana for free(up to 5 people), however, some cool features like Timeline view (to plan and manage projects) are available in the higher plans. Nevertheless, it’s a great SaaS product for start-ups to get started with.
Marketing Automation – HubSpot
HubSpot is one of the most powerful marketing automation tool available in the market. With HubSpot, you can and track workflows that will help to generate quality leads.
HubSpot offers a free CRM and a simple user interface that saves time for marketing teams from performing repetitive tasks.
You can get the HubSpot CRM for free, but the HubSpot Marketing Suite (specific to marketing team) starts at a price of $200 per month. Start with a free trial of the HubSpot marketing suite to explore.
Marketing Automation – Marketo
If you are focused more on advanced analytics and in-depth workflow functionality, then Marketo is your best friend.
Marketers have the option to perform predictive analysis on the information. Marketo tools best suits for B2B businesses.
To start with Marketo, you can choose from one of the packaged bundles or customize a particular solution. You will have even more option to learn on having a paid subscription account.
Marketing Automation – Autopilot
Autopilot is ideal for small to large businesses. Businesses can use autopilot as an email marketing tool to send emails and in-app messages. If you are a marketer you can set up journeys for each stage of the marketing campaign and test every stage individually before publishing the journey.
View real-time reports of the journey performance, the number of link clicks in your email, the mails that are converting and driving sales. Autopilot integrates with almost 800+ tools including Salesforce, Segment, Slack and more. Choose a 30-day trial of Autopilot to start with.
DYK: We use Autopilot at Document360 for our marketing campaigns? Want to receive regular updates from us? Subscribe to our newsletter today.
Marketing Automation – Mailchimp
Mailchimp is best used to send mass emailers and newsletters. Marketers can create campaigns and trigger emails to almost 2000 subscribers in the free plan.
If your company generates a lot of content and you want to share it with your email subscribers, MailChimp is the perfect fit tool.
Start-ups can take full advantage of the free plan when the focus is towards building your email list. Choose a pre-defined email templates or upload your custom HTML email templates to start with.
Track the outcome of your emails based on parameters such as open rate, click rate, industry average open rate.
Customer Support – Zendesk
Zendesk is a web-based customer service help-desk software and a support ticket system. Zendesk in most cases suited for small businesses to medium and large organizations. You can integrate your other support channel sources (such as email, chat) with Zendesk. This tool increases the productivity of your support team and ensures customer satisfaction. Finally with Zendesk, users can set up self-service support portals to help customers seek answers to their queries by themselves.
You can customize your customer support portal with the theme and branding options. Easily integrate with third party solutions like Salesforce, JIRA, FreshBooks and so on.
Customer Support – Freshdesk
Freshdesk is also a customer service software that offers help desk support for businesses. Freshdesk can be your single platform to manage your support tickets.
You can get to know the customer information, status of the ticket, add notes to the ticket, add a team member as a watcher to the ticket, send canned responses to most common questions, and merge tickets that report the same issue.
Freshdesk comes with a free plan for businesses to try out, and later upgrade to one of the paid plans.
Customer Support (Self-Service) – Document360
It is best suited for small businesses to medium and large organizations. To create the perfect self-service knowledge base, you need specialized software with appropriate features. Document360 designed specifically for SaaS companies to grow at any stage of their journey.
Document360 structures the knowledge base into projects. Also, each project can have its own colour theme, domain, team members etc. this solve the multi product challenge.
Graphic Management – Canva
Canva is a simple tool that can be used by your graphic designers and content writers to create graphics for website, blog and social media.
You can start with ready-made design themes or create custom designs with the custom dimensions.
Above all, with the free plan, you can invite up to 350 members to your team and share the designs/folders.
Social Media Management – Hootsuite
Hootsuite is the best friend for your team working on social media posts. Configure multiple streams for a specific social media account. For example, with Twitter, you can create streams like My Tweets, Mentions, #documentation, #SaaSProducts, and so on.
Set up multiple social networks in a single place. Schedule posts across multiple social networks like Facebook, Twitter, LinkedIn, Google+, Instagram and lots more.
Save time by building your posts in a CSV file and uploading it to Hootsuite. Get an in-depth view of how your social media strategy is working from the Analytics data.
Appointment Scheduling – Calendly
For any startup business, scheduling customer meetings and demos are very crucial. Calendly is one of the best suited SaaS products for small to medium size enterprises.
The interface is very simple to set up a meeting. All your daily meetings visualized on the dashboard. You can also conveniently embed Calendly into a webpage where your customers can schedule a meeting according to their convenient time.
Calendly integrates well with Gmail, Office365, Outlook and other SaaS products like Slack, MailChimp, Salesforce.
At Kovai Limited, we use Calendly to allow our customers to schedule demos for BizTalk360.
Video Tools – Wistia
Want a simple video hosting tool that offers detailed analytics and the ability to capture user details (like name and email)? the answer is Wistia!
Wistia is best suited for companies that use video on their websites for marketing, sales, and support.
It comes with strong analytics features that show the user engagement, how long the user watched the video, when they dropped off, and track the performance.
You can customize the appearance of your video by adding a thumbnail, change the colour of the player, and configure the social share icons.
One of the key features of Wistia is the ability to add a Turnstile to capture user information and add a call to action at the end of the video (like Watch More Videos, Read More and so on).
Choose a free plan that allows you to add up to 3 videos with the Wistia branding. The pro plan costs $99 per month.
Video Tools – Loom Video Recorder
Loom is a video recorder application to capture your screen and record videos. On a button click, you can start a video recording of your screen. Very effective when you want to send video responses via email explaining something important, record video tutorials for websites and documentation, and more.
Unlike other recording software, Loom has a cool feature where your presence seen visually in the video. This gives a different dimension to watching just a plain video.
The videos saved to a video library and available for export to popular video hosting platforms. Loom is available as a desktop application and as a browser extension.
Video Tools – Zoom
There are lots of video conferencing SaaS products available such as GoToWebinar, GoToMeeting, Join.me, and more. For early start-ups and small businesses, Zoom pretty much has all the features required for video conferencing.
The stand out feature in Zoom is the capability for both presenters and viewers to see each other. Zoom video conferencing is a combination of webinar and live events.
It comes free of cost for meetings under 40 minutes and can host up to 100 participants. You can record full video and watch the replay of the meeting (including the questions on the chat window).
General Tool – Google Analytics
Analytics is a free offering from Google. Gather meaningful insights on your website and blogs traffic. Google Analytics comes in very handy when you have set goals and you want to measure the traffic and conversions for that goal.
Analytics lets you know which content source drives more traffic to your website (e.g., direct, organic, paid and more), from where people are accessing the website, their gender and so on.
Best thing is, it’s free!
General Tool – SEMrush
SEMrush is a popular keyword research and analytics tool used by SEO specialists. With SEMrush, SEO professionals can keep a track of how the competitors are ranking for a keyword on Google and Bing search engines.
Your SEO team can also use this to find out the long tail keyword phrases to garner better benefits. It is the complete tool for digital marketers that covers all the aspects of online marketing.
For instance, you can compare your paid search campaign with that of competitors and tweak your spending effectively.
General Tool – Grammarly
As a start-up, churning out blog articles and relevant content is a key task. Grammarly is the content writer’s friend! Grammarly points out any mistakes and provides alternate suggestions to what you have written.
Grammarly checks the content for spelling, grammar, voice (active/passive), and readability.
You get all these capabilities in the basic free version of the software. If you want more advanced features (such as plagiarism checker), you can purchase the premium version of the software at $29.95 per month.
The list is not done with these SaaS products. This is just a small set of the most popular SaaS products used across different areas of the business. Each product has its own purpose that aims to help start-up companies grow faster and scale higher.
If you have used any more of such awesome SaaS products, we’d love to hear your thoughts. Feel free to drop in a comment below.
Thinking about investing in a self-service knowledge base? Try Document360 — the knowledge base that scales with your product. Start with a free trial to build the complete self-service knowledge base with ease.